
The Visibility Gap: Why Wildland Firefighters Deserve More Than Optional
Wildland fires have become larger, more frequent, and increasingly likely to require nighttime operations, yet current U.S. wildland firefighting standards do not
Keeping people around the world safe by integrating high visibility solutions into the brands they wear.
A world with increased visibility where everyone can Be Seen.
We value our People, the World we live in, taking Pride in what we do & being Resilient.
SRI strives to be a global leader in sustainability in the textile industry, continually seeking innovative ways to make our products, processes and facilities more sustainable. Safer products also means product safety that follows Manufacturing Restricted Substance List (MRSL) standards to limit dangerous elements. We also keep reflective waste out of landfills by donating to nonprofits and government agencies.
When Bob Koppes founded Safe Reflections in 1993, he did it based on personal experience as a volunteer EMT. Recognizing the need for greater reflective safety material on first responder garments, he used his experience as a chemical engineer to provide a higher level of visibility to people across many industries. And we’re still setting industry standards today.

Wildland fires have become larger, more frequent, and increasingly likely to require nighttime operations, yet current U.S. wildland firefighting standards do not

Reflective graphic transfers represent a genuine step forward in how reflective materials can be applied, designed, and integrated into modern safety garments,

Two reflective materials can look identical on a spec sheet and perform very differently in the field. After repeated washing, heat, and
Our products are impressive seen up close. But you should see how good they look from a distance.
Washing, abrasion, abuse – we put our products through the worst to make them the best at keeping you safe.
We’ll stop advancing the state of the art in reflective safety when there’s no longer a need for it.