SRI – Safe by name, safe by reputation

As the global industry leader, we continue to drive the visibility industry.

We’re out to make a visible difference in workplace safety

For more than 30 years Safe Reflections has been providing the most innovative, durable, and brightest reflective solutions on the market. Keeping people safe is at the root of our culture, and remains our inspiration for pioneering evermore effective products.

In helping people stand out, here’s where we stand

SRI Mission

Keeping people around the world safe by integrating high visibility solutions into the brands they wear.

SRI Vision

A world with increased visibility where everyone can Be Seen.

SRI Values

We value our People, the World we live in, taking Pride in what we do & being Resilient.

Corporate Social Responsibility

Safe Reflections is committed to always operating in a socially responsible manner and maintaining the highest ethics toward social, cultural, economic and environmental issues. We want to make a positive impact in everything we do.

Sustainability

SRI strives to be a global leader in sustainability in the textile industry, continually seeking innovative ways to make our products, processes and facilities more sustainable. Safer products also means product safety that follows Manufacturing Restricted Substance List (MRSL) standards to limit dangerous elements. We also keep reflective waste out of landfills by donating to nonprofits and government agencies.

Philanthropy

SRI and our people donate money, time, and business resources  to national and local charities, and we support charitable organizations important to our industry, employees, customers, and owner.

Ethical Labor Practices

We treat employees fairly and ethically. We prohibit forced labor, child labor, or discrimination in our facilities and those of our business partners.

30+ years of pioneering reflective safety

When Bob Koppes founded Safe Reflections in 1993, he did it based on personal experience as a volunteer EMT. Recognizing the need for greater reflective safety material on first responder garments, he used his experience as a chemical engineer to provide a higher level of visibility to people across many industries. And we’re still setting industry standards today.

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Visibly Brighter

Our products are impressive seen up close. But you should see how good they look from a distance.

Visibly Stronger

Washing, abrasion, abuse – we put our products through the worst to make them the best at keeping you safe.

Visibly Innovative

We’ll stop advancing the state of the art in reflective safety when there’s no longer a need for it.