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  • Reflective Tech
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    Download 'Reflective 101'

    Use this resource to educate yourself and others about hi-vis retroreflective technology and how it can keep your workforce safe and productive.

    SRI Labs

    SRI Labs is focused on leading-edge applications, new technology, and industry developments.

    • Problem Solving & Testing
    • Innovation
    • Regulations & Material Science
    • Content and Education
    Workwear Innovations

    Innovative, cost-effective, and certified reflective innovations keeping people safer and more comfortable on the job.

    • Comfort Trim
    • Airex Segmented
    • Flame Resistance
    The Science of Safety

    Our products reflect more than light. They reflect a deep understanding of the science behind the shimmer.

    • Glass Bead Technology
    • Brilliant® Color
  • Products
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    XE Technology Innovations

    Developed by SRI Labs, XE Technology™ incorporates a wide range of high-brightness and high-performance print, die-cut, and laser-cut options using 3M™ Scotchlite™ Reflective Materials combined with Safe Reflections’ own proprietary Tribondex™ adhesives.

    Logos & Cut Parts

    Heat laminated, sew-on, and PSA custom graphics and branding for application to finished or unfinished soft and hard goods.

    • Silver Heat Transfers
    • Laser Cut Transfers
    • Color Heat Transfers
    • Labels / Patches
    Reflective Roll Goods

    The most colorfast reflective color material on the market today, Brilliant® Color Reflective integrates vibrant color into creative design options previously unavailable in reflective safety.

    • Silver Reflective
    • Color Reflective
    Reflective Trim

    Enhance the visibility of coveralls, jumpsuits, jackets, safety vests, fire coats, and other workwear for improved worker safety in low-light conditions.

    • Flame-Resistant Trims
    • Industrial Wash Trim
    • Home Wash Trim
  • Company
    Company Vision

    A world with increased visibility where everyone can be seen.

    Latest News

    Keep up on company announcements, new products, and advances in reflective technology.

    Social Responsibility

    Our underlying commitment to sustainability, philanthropy, and ethical business practices.

    Careers

    Do work that matters and create products that help keep people safe across the globe.

  • Connect
    Send a Message

    Email us your general questions or comments and give us a chance to shine.

    Request Samples

    Get physical samples to evaluate the durability and brightness of our innovative reflective materials.

    Schedule a Meeting

    Book a 15-minute video call to request samples, a price quote, or answers to technical questions.

    Call +1 800-773-8199

    Our experts are eager to help with your reflective challenges during regular business hours.

MENU
  • Reflective Tech
    • Download 'Reflective 101'
    • SRI Labs
      • Problem Solving & Testing
      • Innovation
      • Regulations & Material Science
      • Content and Education
    • Workwear Innovations
      • Comfort Trim
      • Airex Segmented
      • Flame Resistance
    • The Science of Safety
      • Glass Bead Technology
      • Brilliant® Color
  • Products
    • XE Technology Innovations
    • Logos & Cut Parts
      • Silver Heat Transfers
      • Laser Cut Transfers
      • Color Heat Transfers
      • Labels / Patches
    • Reflective Roll Goods
      • Silver Reflective
      • Color Reflective
    • Reflective Trim
      • Flame-Resistant Trims
      • Industrial Wash Trim
      • Home Wash Trim
  • Company
    • Company Vision
    • Latest News
    • Social Responsibility
    • Careers
  • Connect
    • Send a Message
    • Request Samples
    • Schedule a Meeting
    • Call +1 800-773-8199
Education

Education Reflective 101

IQ meets HCP.

Our products reflect more than light. They reflect a deep understanding of the science of visibility and safety.

This begins with a simple fact: Pedestrians are up to seven times more likely to be involved in a fatal collision at night as opposed to in the day. More than 70% of cyclist vs. vehicle collisions and fatalities happen at night.

Insights into vision
Decreased visibility is only the start. The psychology of pedestrians provides additional insight.  Pedestrians consistently overestimate their own visibility. In one study: On average, they overrated their visibility by 193 feet (that’s the difference between driving by and driving over). This occurs, in part, because the pedestrian’s environment is darker than the driver’s field of vision—so the pedestrian’s eyes are better adjusted to the darkness and thus overconfidence.

Further, drivers eyes typically do not adjust to darkness – and they are dealing with countless cues. They frequently have trouble distinguishing what’s static from what’s moving.

The power of Reflectivity
That’s why adding reflectivity is important. White provides the absolute minimum amount of visibility. It is 1 on the the Reflective Brightness (RA) scale. By contrast, all our Brilliant Reflective material is 300+.

The reflective strength is important (Click on our glass bead page to learn how reflectively works) but it’s even more important to add reflectivity in the right places. That’s why we study biometrics. Reflective tape on your chest doesn’t help nearly as much as reflective tape on your elbow. One is static; the other moves. Our eyes—and brains—seek out movement.

These insights drive our innovations.
That might mean high candlepower (HCP), longevity (HCP over time), wash durability or visibility standards. Safe Reflections’ patented Brilliant® Reflective color-fast reflective technology maintains high brightness better and longer than others.

Our deep understanding of glass bead technology has allowed us to develop breakthrough products that bring a higher level of comfort, performance, durability and style to garments.

We have custom adhesives for low-temperature, high-stretch, and durable, water-resistant (DWR) fabrics.

Safe Reflections reflective fabrics provide superior long-lasting brightness, comfort and wash durability — between 25-70 wash cycles. We hold patents in color, comfort, breathability, durability and adhesive technologies.

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Supplying The Military With Reflective

Contact Us

Proud to serve. Safe Reflections has maintained a proud partnership with Unicorp, the official uniform provider of the United States Armed Forces.

Since 1993, Safe Reflections Inc. has increased the visibility of people who work, play or defend in nighttime and low-light conditions. Today, as a global industry leader, we continue to innovate, energize and drive the visibility industry.
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HEADQUARTERS

Safe Reflections Inc.
3220 Granada Avenue N
Saint Paul, MN 55128-3550
U.S.A.
Fax: +1 651-770-0273
+1 800-773-8199 or +1 651-773-8199 (local)
reflectivesales@safereflections.com
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