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Safe Reflections Announces XE Transfer™, The Latest In Graphic Heat Transfer Technology

Wednesday, June 16, 2021

St. Paul, MN: Safe Reflections Inc® (SRI), a leading US-based manufacturer of branded reflective and high visibility safety materials whose mission is keeping people around the world safe by integrating high visibility solutions into the brands they wear is excited to announce key technology upgrades to enhance productivity.

Safe Reflections Inc® (SRI) and SRI Labs™ are proud to announce their latest EXACT EDGE (XE) Technology innovation, XE Transfer™. These transfers are a high brightness, economic, eco-friendly, and self-weeding adhesive transfer meant for occupational use. Featuring 3M™ Scotchlite™ Reflective Material, XE Transfer™ is engineered by SRI leveraging their proprietary Tribondex™ adhesives. “We were determined to bring a high-definition transfer solution to the market that allows intricate logo design, unmatched brightness, and durability,’’ says SRI Labs™ lead Aaron Brannan, Vice President of R&D. “And we could not be happier with the result. XE Transfer™ delivers all the functional benefits one expects from us while reducing the added labor cost through self-weeding and we have been able to reduce waste by more than 50% making [XE Transfer™] one of our most eco-friendly solutions on the market today.’’

Designed for general use on polyester, cotton, and poly/cotton blends, XE Transfer™ delivers 40% smaller line weights to enable enhanced detail and resolution on even the most intricate logos. “We are a customer first organization and we saw a need in the industry to deliver crisp, clean transfers without the mess of laser residue and additional labor to get it right,’’ says Mike Parson, Vice President of Global Sales. “Our lab not only figured out how to do that but at the same time they also designed a product which applies with reduced traditional lamination time.”

XE Transfer™ is ANSI, Berry, Oeko-Tex, and REACH Compliant and is available for purchase.

About Safe Reflections: Safe Reflections is a leading US-based manufacturer of safety and branding reflective technology for your occupational workwear throughout North America. Safe Reflections is focused on designing and manufacturing occupational safety and branded visibility materials utilizing proprietary and patented technology perfected over the last 30 years.

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