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Crosswalk Safety

Bright Idea: St. Paul Manufacturer Illuminates Crosswalk Safety

Wednesday, March 4, 2015

Safe Reflections partners with Summit Hill Neighborhood Association to add 
high-visibility reflective material to pedestrian flags

    
ST. PAUL, Minn. (Jan. 22, 2015) – A local company is helping people stay safe in a pedestrian-friendly St. Paul neighborhood, despite the dreary dearth of winter sunshine.

Safe Reflections, a globally recognized leader in enhanced visibility and reflective solutions for the occupational safety, consumer active wear apparel and military training markets, has partnered with St. Paul’s Summit Hill neighborhood to donate high-visibility reflective material for the neighborhood’s 150 pedestrian crosswalk flags. 

The flags are part of a new pilot program from the Summit Hill Association, the Grand Avenue Business Association and individual neighborhood residents to improve pedestrian safety on Grand Avenue, one of the city’s busiest commercial streets. After hearing about the program and seeing the crosswalk flags in his neighborhood, Safe Reflections President and COO Chuck Gruber saw an opportunity to enhance safety even further.

“70 percent of pedestrian fatalities occur during low-light or nighttime hours, and crosswalks alone often aren’t effective means for getting drivers to slow and stop,” said Gruber. “The pedestrian flag program is a novel concept that has already yielded positive results, and we thought the addition of reflective material could make the program even more effective.”

Safe Reflections has added its high-visibility reflective trim – a mainstay for industrial uniforms – to each of the pedestrian flags on Grand Avenue. The company and its manufacturing partner, Kaiser Manufacturing of Newport, Minn., are donating labor and materials for the project and will continue to repair, replace and enhance additional flags for the next five years. 

The Summit Hill neighborhood is represented by the Summit Hill Association (District 16 Planning Council), a non-profit community organization whose mission is to enhance the quality of life in that neighborhood through a wide range of projects and programs. It is governed by an all-volunteer board of directors.

“We have an active neighborhood with a great deal of foot traffic, and it doesn’t slow down at all when the days get shorter,” said Nicholas Hooper, spokesman for the Summit Hill Association. “The pedestrian flag pilot program has been popular with residents, businesses and visitors alike, and we are thrilled to be adding yet another layer of safety for pedestrians crossing Grand Avenue.”

The Safe Reflections trims used for the crosswalk flags are fluorescent lime/yellow and are made at the company’s production facility in Oakdale, Minn. Learn more about Safe Reflections, including its breakthrough technologies and proprietary products like Eclipse™, Brilliant® Color Reflective and Tribondex™ Adhesive, by visiting www.safereflections.com for complete product specifications and ordering information.

About Safe Reflections
Safe Reflections Inc. is a technology leader in providing reflective and trim solutions to the occupational safety, consumer activewear and military training apparel markets. Founded in 1993, Safe Reflections converts reflective material from 3M (3M™ Scotchlite™ Reflective Material) and other top global reflective suppliers for the world’s major manufacturers of uniforms, safety clothing, and athletic apparel to enhance the wearer’s safety and image during outdoor work or play. With a patented line of unique Brilliant® colorized reflective trims, transfers, and fabrics, Safe Reflections gives clothing designers’ new options to integrate safety and fashion. Headquartered in the United Sates, Safe Reflections operates manufacturing and technical research facilities in Saint Paul, Minnesota, along with sales and distribution facilities in both Minnesota and Taiwan.

For more information, visit www.SafeReflections.com.

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