30+ years of pioneering reflective safety

Safe Reflections was founded on a single principle: Making people safer by making them more visible.

SRI: Created to help people

After developing new adhesives to allow reflective trims to adhere to first responder uniforms, Safe Reflections founder Bob Koppes quickly realized the widespread need for highly visible garments across many other industries, too.

So, in 1993, Safe Reflections was born.

Since then, we’ve provided a higher level of visibility to people who work, play or defend in nighttime and low-light conditions. Along the way, SRI has developed many breakthrough technologies and proprietary products, supplying the garment industry with custom reflective trims, graphic transfer Logos and reflective rolled goods.

Today, as the global industry leader, we continues to innovate, energize and drive the visibility industry.

Future Goals

The continued expansion of Safe Reflections' safety solutions beyond occupational settings, aiming to become a leading provider of innovative visibility products for a wider range of people. This involves developing advanced materials, exploring new markets, and promoting safety awareness.

Fall 2024

Safe Reflections opens a new state-of-the-art 45,000 square foot facility, increasing production capacity and demonstrating its commitment to growth and continued innovation.

Spring 2024

Safe Reflections expands its product line with the introduction of high- performance turnout gear trim, designed to improve the safety and visibility of firefighters.

2023

Introduction of innovative helmet marking materials, providing durable and high-visibility solutions for first responders.

2022

Safe Reflections launches four new AIREX segmented trim products, expanding its offerings for enhanced visibility and safety.

2018

Introduced Eclipse™ 1231 Full-width Reflective Pattern Fabric.
Introduced Iridescent Stretch Reflective Material.
Launched full line of Brilliant® Color Reflective fabrics.

2015

Second-generation ownership leads SRI. Joey Koppes becomes CEO of Safe Reflections, Inc.

2014

Introduced Brilliant® Color Stretch

2013

Safe Reflections granted U.S. Patent for Brilliant® Color Reflective.

2009

Safe Reflections invents the first wash-durable, high brightness color reflective material.

2007

Safe Reflections adds contract manufacturing options to patented Airex® technology for global distribution.

2005

Introduction of Eclipse™ digital reflective heat transfers.

2002

Safe Reflections granted a U.S. Patent for Airex®, the first breathable, segmented reflective trim.

1995

Launched full line of Tribondex™ adhesives for reflective heat transfers.

1993

Safe Reflections is founded by former 3M™ inventor Bob Koppes to provide reflective materials increase worker visibility.