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Safe Reflections Inks Distribution Agreement with Bamatex AB

Thursday, October 22, 2015

ST. PAUL, Minn. (Oct 22, 2015) – Safe Reflections, the globally recognized leader in enhanced visibility and reflective solutions for the occupational safety, consumer active wear apparel and military training markets, has announced a distribution agreement with Bamatex/Rudholm, Europe’s leading source for trims and embellishments for the apparel industry. 

The sales and distribution agreement will allow Bamatex to exclusively sell certain Brilliant® Color Reflective products made from 3M™ Scotchlite™ Reflective Material to the European market. The first product to be offered is Brilliant® 750 Color Reflective, a high-brightness color reflective material suited for many heat transfer applications including converting to logos and cut shapes by plotter cutter. 

“This new agreement with Bamatex/Rudholm will allow European garment manufacturers to source Brilliant® Color Reflective made with 3M™ Scotchlite™ Reflective Material from within the European region, creating numerous efficiencies for our European customers,” said Morgan Boström, Key Account Manager – 3M™ Scotchlite™ Reflective Material Europe. 

Brilliant® Color Reflective is the first and only highly reflective, wash-durable color reflective on the market, providing exceptional design flexibility to incorporate visibility and style in the same offering. This patented technology provides superior reflectivity and unmatched wash durability for a complete line of colorized reflective trims, transfers and fabrics made from 3M™ Scotchlite™ Reflective Material, giving European clothing designers new options for integrating safety and fashion.

“We are enthusiastic about our distribution agreement with Safe Reflections because it will help our customers save time and money bringing new high-brightness reflective designs to market,” said Joakim Engen, Managing Director – Bamatex/Rudholm. “European manufacturers have long desired fast and cost-effective access to cutting edge technologies like Brilliant® Color Reflective, and we are looking forward to being a new source for their business.”

It is expected that this relationship will be expanded to allow the sale of other products based on the Safe Reflections Brilliant® Color Reflective technology in the future.

Contact Bamatex or your 3M™ Scotchlite™ Reflective Material European sales representative for more information or to purchase Brilliant® Color Reflective for the European market.


About Safe Reflections

Safe Reflections Inc. is a technology leader providing reflective solutions to the occupational safety, military training and consumer activewear apparel markets. Founded in 1993, Safe Reflections converts 3M™ Scotchlite™ Reflective Material and other globally sourced reflective material for the world’s leading manufacturers of uniforms, safety clothing and athletic apparel to enhance the wearer’s safety during outdoor work or play. With a patented line of unique Brilliant® colorized reflective trims, transfers and fabrics, Safe Reflections gives clothing designers new options to integrate safety and fashion. Headquartered in Minnesota, Safe Reflections operates a manufacturing and technical research facility in St. Paul, Minn., and a second converting facility in Taiwan.


About Bamatex AB

Bamatex AB was founded in the 1980s to sell embroidery machines and accessories for the textile market and has expanded to become a production printer for textile labels and transfers. In 2014, through its acquisition of Label Group Swedish AB, the Bamatex Group is now a total solution partner for its customers. With its own production of transfers, labels and woven products, the Bamatex Group now has the flexibility to continuously improve development and remain at the forefront of the market.

In 2016, all Bamatex Group operations will move to new facilities in Viared, Boras, in partnership with the Rudholm-Haak group. The new premises will be built together with Rudholm-Haak existing property to create a complete property with the production of textile processing products and an expanded inventory that includes textile accessories.
Rudholm-Haak has more than 50 years of experience in the textile accessories and trim business, with offices and factories in more than 16 countries.

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