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Nate Damro

Safe Reflections Inc. Appoints New Vice President of Business Development

Tuesday, December 4, 2018

St. Paul, MN (December 4, 2018): Safe Reflections, Inc. has recently hired Nate Damro to the position of Vice President of Business Development. In this new role, Damro will be responsible for the development of a growth-based global sales strategy while simultaneously running the day-to-day business development process of this rapidly growing reflective solutions company. 

As a member of the Safe Reflections senior leadership team, Damro will lead all marketing activities for the company to grow Safe Reflections market presence and perception as the reflective solutions leader in the global marketplace. Additionally, his focus will be on customer engagement, new products, product line management, digital presence, and strategic marketing and communications. 

Damro also has full responsibility of the consumer direct business, Brilliant® Reflective Strips, and will play a key role in the development of future partnerships and acquisitions of targeted companies in key areas of the business.

 “We have been considering this key role for some time and are tremendously excited to have Nate join the team.  His experience in the safety industry and with fast growing local companies that do business around the world make him a great fit for our team, “ said Chuck Gruber, CEO of Safe Reflections.

Damro has a BS degree in Chemical Engineering from the University of Wisconsin and an MBA from the University of Minnesota. He began his career as a Process Engineer at Ecolab where he eventually moved into a senior marketing role. In 2007, Damro joined Capital Safety, a fall-protection manufacturer located in Red Wing, as the VP-Global Marketing. During 9 years at Capital Safety, Damro relocated to the UK to run their Europe, Middle-East and African business.  While working in the UK, 3M purchased Capital Safety.  Following this, Damro relocated back to MN and worked at 3M for 2.5 years.

About Safe Reflections, Inc. 
Safe Reflections Inc. is a global technology leader in providing reflective solutions to the occupational safety, military training and consumer activewear apparel markets. Founded in 1993, Safe Reflections converts purchased reflective material for the world’s leading manufacturers of uniforms, safety clothing, and athletic apparel to enhance the wearer’s visibility during outdoor work or play. With a globally patented line of unique Brilliant® colorized reflective transfers, trims and fabrics, Safe Reflections gives clothing designers new options to integrate safety, visibility and fashion. Safe Reflections operates a new manufacturing and technical research facility in Minnesota, a second converting facility in Taiwan, and a sales office in Germany.

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