St. Paul, MN: Safe Reflections Inc® (SRI), a leading US-based manufacturer of branded reflective and high visibility safety materials whose mission is keeping people around the world safe by integrating high visibility solutions into the brands they wear is excited to announce key technology upgrades to enhance productivity.

Since joining in the fall of 2020, Joel Fruendt, President and CEO of SRI has been focused on the continued expansion of manufacturing capabilities including capacity, innovation and market leadership. “Since my arrival I have been committed to this pivotal moment in the company’s long history,” says Joel Fruendt. “SRI is making significant investments in our capacity and product technology to ensure our customers continue to have the supply they need to meet increased market demands.”

Expecting a continued increase in demand, Safe Reflections has increased capacity by 30% since last year, ensuring customers do not suffer a disruption in supply. With this increase in capacity, customers can rely on Safe Reflections to reduce lead times without sacrificing the quality of the products. “Our commitment to our direct customers and their end users is to supply superior, high performing solutions that deliver results every time. Partnering with our customers, we are focused on the visibility needs in occupational safety workwear and how to maximize the performance of end-user investments for employee safety within the workplace.”

Over the next few months, SRI will be making several key announcements of additional investments in new products, customer experience, education, website optimization and digital customer support tools.

About Safe Reflections: Safe Reflections is a leading US-based manufacturer of safety and branding reflective technology for your occupational workwear throughout North America. Safe Reflections is focused on designing and manufacturing occupational safety and branded visibility materials utilizing proprietary and patented technology perfected over the last 30 years.