High-Visibility Reflective Meets High Fashion
Thursday, April 16, 2015
Concept garments from 3M, Safe Reflections turn heads at OR Winter Market, ISPO
ST. PAUL, Minn. (Apr. 16, 2015) – Attendees at the OR Winter Market and ISPO Munich shows couldn’t ignore the two stunning looks on display in the 3M booth. Not simply because of the beautiful, inventive design, but also because of its subtle use of reflective material.
When asked by 3M designers to create a new reflective application, Safe Reflections – a globally recognized leader in enhanced visibility and reflective textile technology – responded to the challenge with a large-format version of its Eclipse™ 5721 heat-transfer reflective that blends wearable, high-fashion apparel with the safety of high-visibility reflective material.
The 3M design team created two concept garments – an active winter running shirt and a “discrete visibility” dress – using large-format Eclipse™ 5721 Reflective from Safe Reflections. Both designs feature complex and ornate graphics that combine visual appeal with reflective functionality.
“Our partners at 3M are always seeking ways to highlight imaginative applications using their Scotchlite™ Reflective Material,” said Chuck Gruber, president and COO for Safe Reflections. “When 3M came to us with a challenging proposition – to create a balance between beauty and safety using reflective material – we relished the opportunity to showcase a creative and innovative design application together.”
Eclipse™ 5721 Reflective combines safety and style in a single application, giving designers the freedom to imagine more possibilities than ever before. Using a low-cost and eco-friendly heat transfer process, Eclipse™ 5721 Reflective is exclusively produced by Safe Reflections based on 3M™ Scotchlite™ Reflective Material and using the company’s proprietary Tribondex™ adhesive.
Eclipse™ 5721 large format reflective features a self-weeding design, which eliminates the highest cost of making a transfer and makes closed-area designs possible. The material also has high-stretch capabilities and large format modularity to ensure maximum design flexibility for a variety of applications.
“Safe Reflections excels at bridging the gap between design concept and reality, and works closely with technology partners like 3M to imagine and create new ways to bring reflective to the marketplace,” Gruber said. “These 3M concept garments are excellent examples of how the safety benefits of high-brightness reflective material can be incorporated into high-fashion designs, sacrificing neither visual appeal nor visibility.”
Learn more about Safe Reflections, including its breakthrough technologies and proprietary products like Eclipse™, Brilliant® Color Reflective and Tribondex™ Adhesive, by visiting www.safereflections.com for complete product specifications and ordering information.
About Safe Reflections
Safe Reflections Inc. is a technology leader providing reflective solutions to the occupational safety, military training and consumer activewear apparel markets. Founded in 1993, Safe Reflections converts 3M™ Scotchlite™ Reflective Material for the world’s leading manufacturers of uniforms, safety clothing and athletic apparel to enhance the wearer’s safety during outdoor work or play. With a patented line of unique Brilliant® colorized reflective trims, transfers and fabrics, Safe Reflections gives clothing designers new options to integrate safety and fashion. Headquartered in Minnesota, Safe Reflections operates a manufacturing and technical research facility in Saint Paul, Minn. and a second manufacturing facility in Taiwan.
Brilliant, Eclipse and Tribondex are registered trademarks of Safe Reflections.
3M and Scotchlite are registered trademarks of 3M Company.
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