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Gruber named president and COO of Safe Reflections

Friday, January 3, 2014

Chuck Gruber has been appointed President and Chief Operating Officer of Safe Reflections, Inc., a global technology leader in the custom reflective trims, graphic transfers, and printed labels industry. Gruber was previously President of Cannon Equipment, a merchandising display, material handling cart and automation manufacturing company owned by IMI plc.

“Chuck brings new energy and strategic direction to Safe Reflections,” says Bob Koppes, owner and founder of SRI. “His unique technical and global business background is the perfect combination to lead Safe Reflections through our next stages of growth. I am very comfortable turning over the reins to Chuck and am confident he will uncover new growth opportunities.”

Previously, Gruber held senior executive positions at GAF Materials Corporation where he led the specialty products business, and at Elemica, a global electronic supply chain consortium jointly owned by 22 leading chemical companies. Chuck began his career as a chemical engineer with Rohm & Haas Company (acquired by Dow Chemical Company in 2009), ultimately becoming responsible for its North American Building Products Business.

Gruber said “I am very pleased to have joined Safe Reflections at this time, a company that has done an excellent job of establishing themselves as a technology leader in reflective trims and transfers. Their new colorized reflective product line is a real game changer and is already impacting the way the world looks at reflective clothing. My passion for new technologies, business growth, and safety will be a good addition to the Safe Reflections team”.

Gruber, of Saint Paul, has a Bachelor of Science degree in Chemical Engineering from New Jersey Institute of Technology and a Masters of Business Administration in Marketing from Temple University.

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